SuperSport is a prominent sports broadcaster with a rich history of international operations. Originally, it extended its reach beyond Africa,^[1] operating in various European regions, including Scandinavia, Benelux, Italy, Eastern Europe, Greece, and Cyprus. These operations were initially launched by Film Net and later came under the ownership of MultiChoice. However, these channels have since been replaced. SuperSport also operated in Thailand under the name True Sport and had a presence in Egypt and the Middle East through partnerships with the Cable Network of Egypt (CNE) and the Arab Radio and Television Network.

SuperSport broadcasts a wide array of major sporting events and leagues, including association football, rugby, cricket, tennis, golf, motorsport, cycling, boxing, wrestling, field hockey, and athletics. At its peak, it was the world's largest broadcaster of live rugby and cricket, though it has since been overtaken by Sky Sports. It also held the position of the second-largest Premier League broadcaster globally, offering live matches and, when possible, high-definition broadcasts through the Premier League's Content Service.^[2]

In addition to its satellite channels, SuperSport provides content to M-Net, CSN, and occasionally M-Net HD. Following the model of Sky Sports, in September 2020, SuperSport began operating thematic channels, dedicating specific channels to major sports.

Currently, more than 3.5 million households across Africa access SuperSport via the DStv platform, making it a significant player in the sports entertainment industry. The SuperSport brand has become synonymous with sports in Africa, embodying a commitment to excellence and a deep connection with the continent’s sports culture.^[3]